Work /
Franchise
United Kingdom (multi-city)
2 months
6 campaigns
Cost per click
THE CHALLENGE
Generating qualified franchise enquiries across multiple UK cities on a small test budget.
THE APPROACH
Franchise enquiries are low-volume and high-value, so the priority was qualification rather than raw lead count. I targeted by city and layered in business-ownership and investment-related behaviours to filter out casual job-seekers.
Creative led with investment level and earning potential up front — deliberately deterring unqualified clicks rather than maximising volume. The ads that performed best were the ones that stated numbers plainly.
With a small budget, I ran a tight six-campaign test across cities to find where the model resonated before recommending any increase in spend.
WHAT I RAN
City-level campaign splits
Business-ownership behavioural targeting
Investment-level qualifying creative
Lead-form and profile-visit objectives tested side by side
Small-budget validation before scaling
Impressions
127K
Total reach
66,950
Total spend
£790
Cost per profile visit
£0.10
OUTCOME
£790 in spend delivered 127,000 impressions and 66,950 in reach, with the top-performing ad returning profile visits at £0.10 and clicks at £0.15.
The test identified the two cities worth committing budget to and ruled out three that showed no qualified engagement at any cost.
LIMITED SPOTS THIS MONTH
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