SERVICES
Everything below is Meta — Facebook and Instagram. I don’t split my attention across platforms, and it’s the reason accounts I run get watched daily instead of weekly.
CAMPAIGNS
53
SPEND MANAGED
$47K+
INDUSTRIES
4
Meta Ads Strategy & Management
Full-funnel Meta architecture built before a single pound is spent. I map your offer, margins and audience, then design a campaign structure where cold traffic, retargeting and lookalikes each have a defined job — so budget flows toward what converts instead of what’s loudest.
WHAT’S INCLUDED
Account, pixel and funnel audit
Campaign, ad set and budget architecture
Audience research, lookalikes and exclusions
Systematic testing calendar
Daily monitoring and budget shifts
Cold traffic
Retargeting
Lookalikes
Advantage+
Budget scaling
Ad Creative Direction
Ads fail on creative far more often than on targeting. I direct the hooks, angles, scripts and formats that go into the account — statics, carousels and short-form video — briefed around what Meta is actually rewarding this quarter, then tested against each other properly.
WHAT’S INCLUDED
Hook and angle development
Ad copy for every stage of the funnel
Static, carousel and video briefs
Structured creative testing
Winner iteration and refresh cycles
Statics
Carousels
UGC briefs
Short-form video
Copywriting
Social Media Management
Paid gets cheaper when the profile behind it looks alive. I plan and run Instagram and Facebook content — calendars, captions, posting and community replies — using the same creative pipeline that feeds the ads, so nothing gets made twice.
WHAT’S INCLUDED
Monthly content calendar
Caption writing and hashtag strategy
Scheduling and publishing
Comment and DM community management
Monthly organic performance summary
Content calendar
Community
Reels
Tracking, Reporting & Optimisation
If the data is wrong, every decision after it is wrong. I set up the pixel and Conversions API properly, verify events, and send a weekly report that names what changed, what it cost, and what happens next week.
WHAT’S INCLUDED
Pixel and Conversions API setup
Event verification and deduplication
Domain verification and iOS setup
Weekly performance reporting
Monthly strategy call
Meta Pixel
CAPI
Event Manager
Weekly reports
Attribution
HOW IT RUNS
Four steps. Zero surprises.
Simple retainers. No lock-in.
Questions before we start?
What budget do I need to work with you?
How fast will I see results?
Do you run anything other than Meta?
Who makes the ad creative?
Do you handle organic social too?
What do you need from me to start?
Is there a minimum contract?
LIMITED SPOTS THIS MONTH
Book a free 30-minute audit call. I’ll review your setup live and tell you exactly what I’d change. No pitch, just honesty.