META ADS · PERFORMANCE MARKETING · PAID SOCIAL
META ADS · PERFORMANCE MARKETING · PAID SOCIAL
META ADS · PERFORMANCE MARKETING · PAID SOCIAL
Turn ad spend
into scale
Turn ad spend
into scale
Turn ad spend
into scale
I'm Insia Ali. I build Meta ad systems that don't just run — they compound. More leads, better ROAS, zero guesswork.
I'm Insia Ali. I build Meta ad systems that don't just run — they compound. More leads, better ROAS, zero guesswork.
I'm Insia Ali. I build Meta ad systems that don't just run — they compound. More leads, better ROAS, zero guesswork.
META ADS · LEAD GENERATION · ROAS GROWTH · FACEBOOK CAMPAIGNS · AUDIENCE STRATEGY · CREATIVE DIRECTION · PAID SOCIAL · PERFORMANCE MARKETING ·
META ADS · LEAD GENERATION · ROAS GROWTH · FACEBOOK CAMPAIGNS · AUDIENCE STRATEGY · CREATIVE DIRECTION · PAID SOCIAL · PERFORMANCE MARKETING ·
META ADS · LEAD GENERATION · ROAS GROWTH · FACEBOOK CAMPAIGNS · AUDIENCE STRATEGY · CREATIVE DIRECTION · PAID SOCIAL · PERFORMANCE MARKETING ·
01 — SERVICES
01 — SERVICES
One focus. One expert. Real results.
One focus. One expert. Real results.
One focus. One expert. Real results.
01
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 44 44" xmlns="http://www.w3.org/2000/svg"><path d="M 20.5 41 C 31.822 41 41 31.822 41 20.5 C 41 9.178 31.822 0 20.5 0 C 9.178 0 0 9.178 0 20.5 C 0 31.822 9.178 41 20.5 41 Z" fill="transparent" height="41px" id="ML8zLOUv8" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(123, 47, 255)" transform="translate(1.5 1.5)" width="41px"/><path d="M 12.3 24.6 C 19.093 24.6 24.6 19.093 24.6 12.3 C 24.6 5.507 19.093 0 12.3 0 C 5.507 0 0 5.507 0 12.3 C 0 19.093 5.507 24.6 12.3 24.6 Z" fill="transparent" height="24.59999692500037px" id="XMaExf3hX" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(123, 47, 255)" transform="translate(9.7 9.7)" width="24.600024600024597px"/><path d="M 4.1 8.2 C 6.364 8.2 8.2 6.364 8.2 4.1 C 8.2 1.836 6.364 0 4.1 0 C 1.836 0 0 1.836 0 4.1 C 0 6.364 1.836 8.2 4.1 8.2 Z" fill="transparent" height="8.199947725006723px" id="VLT3lXixI" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(123, 47, 255)" transform="translate(17.9 17.9)" width="8.200110700110713px"/></svg>)
Campaign Strategy
Campaign Strategy
Campaign Strategy
Full-funnel Meta architecture. Cold traffic, retargeting, lookalikes — built to convert from day one.
Full-funnel Meta architecture. Cold traffic, retargeting, lookalikes — built to convert from day one.
Full-funnel Meta architecture. Cold traffic, retargeting, lookalikes — built to convert from day one.
02
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 44 44" xmlns="http://www.w3.org/2000/svg"><path d="M 16.267 27.675 C 16.084 26.965 15.715 26.318 15.196 25.8 C 14.678 25.282 14.031 24.912 13.321 24.729 L 0.745 21.486 C 0.531 21.425 0.342 21.296 0.207 21.118 C 0.073 20.94 0 20.723 0 20.5 C 0 20.277 0.073 20.06 0.207 19.882 C 0.342 19.704 0.531 19.575 0.745 19.514 L 13.321 16.269 C 14.031 16.086 14.678 15.717 15.196 15.199 C 15.714 14.681 16.084 14.034 16.267 13.325 L 19.51 0.749 C 19.571 0.533 19.7 0.344 19.878 0.208 C 20.056 0.073 20.274 0 20.497 0 C 20.721 0 20.939 0.073 21.117 0.208 C 21.295 0.344 21.424 0.533 21.484 0.749 L 24.725 13.325 C 24.908 14.035 25.278 14.682 25.796 15.2 C 26.314 15.718 26.962 16.088 27.671 16.271 L 40.248 19.512 C 40.464 19.572 40.655 19.701 40.79 19.879 C 40.926 20.057 41 20.276 41 20.5 C 41 20.724 40.926 20.943 40.79 21.121 C 40.655 21.299 40.464 21.428 40.248 21.488 L 27.671 24.729 C 26.962 24.912 26.314 25.282 25.796 25.8 C 25.278 26.318 24.908 26.965 24.725 27.675 L 21.482 40.251 C 21.422 40.467 21.293 40.657 21.115 40.792 C 20.936 40.927 20.719 41 20.495 41 C 20.272 41 20.054 40.927 19.876 40.792 C 19.698 40.657 19.568 40.467 19.508 40.251 Z" fill="transparent" height="41px" id="IjtOo3RVh" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(123, 47, 255)" transform="translate(1.502 1.5)" width="41.00000000000003px"/><path d="M 0 0 L 0 8.2" fill="transparent" height="8.199793980047389px" id="RE_gvEfJ9" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(123, 47, 255)" transform="translate(38.398 3.55)" width="1px"/><path d="M 8.2 0 L 0 0" fill="transparent" height="1px" id="s7nUzT1YN" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(123, 47, 255)" transform="translate(34.298 7.65)" width="8.199723257610401px"/><path d="M 0 0 L 0 4.1" fill="transparent" height="4.099950801205296px" id="p7Kk7MLbL" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(123, 47, 255)" transform="translate(5.599 32.25)" width="1px"/><path d="M 4.1 0 L 0 0" fill="transparent" height="1px" id="GtKALd_Rs" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(123, 47, 255)" transform="translate(3.549 34.3)" width="4.099892377959634px"/></svg>)
Ad Creative Direction
Ad Creative Direction
Ad Creative Direction
Scroll-stopping visuals and copy engineered around what Meta's algorithm actually rewards right now.
Scroll-stopping visuals and copy engineered around what Meta's algorithm actually rewards right now.
Scroll-stopping visuals and copy engineered around what Meta's algorithm actually rewards right now.
03
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 44 23" xmlns="http://www.w3.org/2000/svg"><path d="M 41 0 L 23.575 17 L 13.325 7 L 0 20" fill="transparent" height="20px" id="cvEnrFiPW" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(123, 47, 255)" transform="translate(1.5 1)" width="40.999999747214076px"/><path d="M 0 0 L 12.3 0 L 12.3 12" fill="transparent" height="12.00004800001193px" id="PX5mAR0Td" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(123, 47, 255)" transform="translate(30.2 1)" width="12.300012224176442px"/></svg>)
Ongoing Optimisation
Ongoing Optimisation
Ongoing Optimisation
Weekly reporting, constant testing, zero coast mode. Your campaigns get sharper every single week.
Weekly reporting, constant testing, zero coast mode. Your campaigns get sharper every single week.
Weekly reporting, constant testing, zero coast mode. Your campaigns get sharper every single week.
02 — Portfolio
02 — Portfolio
Real campaigns. Real numbers.
Real campaigns. Real numbers.
Real campaigns.
Real numbers.
Local Services & Food Delivery
Local Services & Food Delivery
CHALLENGE
High CPM, low local reach efficiency
RESULT
£0.15 CPC
£0.15 CPC
373K+ total reach across 7 campaigns
373K+ total reach across 7 campaigns
£3,455 total spend · 15,979 link clicks
£3,455 total spend · 15,979 link clicks
845K impressions at £4.09 CPM
845K impressions at £4.09 CPM
Local Services & Food Delivery
CHALLENGE
High CPM, low local reach efficiency
RESULT
£0.15 CPC
373K+ total reach across 7 campaigns
£3,455 total spend · 15,979 link clicks
845K impressions at £4.09 CPM
Food & Beverage / QSR
Food & Beverage / QSR
CHALLENGE
Low foot traffic & brand awareness across multiple city locations
RESULT
£0.14 CPL
£0.14 CPL
257K impressions across 5 campaigns
257K impressions across 5 campaigns
8,877 Instagram profile visits
8,877 Instagram profile visits
£1,207 total spend · 138K total reach
£1,207 total spend · 138K total reach
Food & Beverage / QSR
CHALLENGE
Low foot traffic & brand awareness across multiple city locations
RESULT
£0.14 CPL
257K impressions across 5 campaigns
8,877 Instagram profile visits
£1,207 total spend · 138K total reach
Women's Fashion / Apparel
Women's Fashion / Apparel
CHALLENGE
Scaling purchases profitably across 4 international markets
RESULT
493 Purchases
493 Purchases
$40,172 total spend across 35 campaigns
$40,172 total spend across 35 campaigns
$81.48 average cost per purchase
$81.48 average cost per purchase
Targeted Women 40+ across US, UK, Canada & Australia
Targeted Women 40+ across US, UK, Canada & Australia
Women's Fashion / Apparel
CHALLENGE
Scaling purchases profitably across 4 international markets
RESULT
493 Purchases
$40,172 total spend across 35 campaigns
$81.48 average cost per purchase
Targeted Women 40+ across US, UK, Canada & Australia
Franchise & Business Opportunity
Franchise & Business Opportunity
CHALLENGE
Generating qualified franchise enquiries across multiple UK cities
RESULT
£0.15 CPC
£0.15 CPC
127K impressions across 6 campaigns
127K impressions across 6 campaigns
66,950 total reach · £790 total spend
66,950 total reach · £790 total spend
£0.10 cost per profile visit on top-performing ad
£0.10 cost per profile visit on top-performing ad
Franchise & Business Opportunity
CHALLENGE
Generating qualified franchise enquiries across multiple UK cities
RESULT
£0.15 CPC
127K impressions across 6 campaigns
66,950 total reach · £790 total spend
£0.10 cost per profile visit on top-performing ad
03 — PROCESS
03 — PROCESS
Four steps. Zero surprises.
Four steps. Zero surprises.
Four steps.
Zero surprises.
01
Audit
I dig into your account, your funnel, your numbers. Within 48 hours you'll know exactly what's killing your results.
I dig into your account, your funnel, your numbers. Within 48 hours you'll know exactly what's killing your results.
03
Launch
Campaigns go live with full tracking in place. Every click accounted for. No assumptions.
Campaigns go live with full tracking in place. Every click accounted for. No assumptions.
02
Strategy
Goals locked. Budget mapped. Campaign architecture designed before a single dollar is spent.
Goals locked. Budget mapped. Campaign architecture designed before a single dollar is spent.
04
Scale
Data talks, we listen. Double down on what works. Cut what doesn't. Grow every month.
Data talks, we listen. Double down on what works. Cut what doesn't. Grow every month.
04 — RESULTS
04 — RESULTS
Numbers don't lie.
Numbers don't lie.
Numbers don't lie.
Insia delivered outstanding results as a book publishing specialist. She handled the entire process with professionalism, precision, and a strong understanding of what it takes to bring a book to market. What stood out most was her attention to detail and ability to maintain high-quality standards throughout. Communication was clear, and she was reliable at every stage. Highly recommended for anyone looking for a skilled and dependable publishing expert.
Insia delivered outstanding results as a book publishing specialist. She handled the entire process with professionalism, precision, and a strong understanding of what it takes to bring a book to market. What stood out most was her attention to detail and ability to maintain high-quality standards throughout. Communication was clear, and she was reliable at every stage. Highly recommended for anyone looking for a skilled and dependable publishing expert.
— John Parker, CEO @ Profound Publishers
Insia delivered outstanding results as a Meta Ads Specialist at Somsmedia. She consistently executed tasks with speed, precision, and a deep understanding of our processes. What truly stood out was her ability to follow strategies exactly as required while still maintaining high-quality output. Her work ethic, attention to detail, and reliability made her a valuable part of the team. Highly recommended for anyone looking for a skilled and dependable Meta Ads expert.
Insia delivered outstanding results as a Meta Ads Specialist at Somsmedia. She consistently executed tasks with speed, precision, and a deep understanding of our processes. What truly stood out was her ability to follow strategies exactly as required while still maintaining high-quality output. Her work ethic, attention to detail, and reliability made her a valuable part of the team. Highly recommended for anyone looking for a skilled and dependable Meta Ads expert.
— M. Nadeem, Founder @ SOMS Media
LIMITED SPOTS AVAILABLE
Your next campaign should be your best one.
Your next campaign should be your best one.
Your next campaign should be your best one.
Book a free 30-minute audit call. I'll review your setup live and tell you exactly what I'd change. No pitch. Just honesty.
Book a free 30-minute audit call. I'll review your setup live and tell you exactly what I'd change. No pitch. Just honesty.